The Perfect Fit For Any Position

When is a crossover not an SUV? Tune in to find out. Our next webinar is Wednesday, June 24th, and we are talking about a completely different crossover. Our podcast Next Up, Accessories is going live with our Are You There webinar! This crossover is the start of something beautiful. One singular location for everyone in a dealership to hear the latest in the automotive industry. We’ll share our industry’s best practices while answering your questions and concerns live! Kind of like a hybrid fueled car—two energy sources in one vehicle. Join us for the conversation and get energized!

The Titanic of the modern era is Margin Compression and we aren’t talking about a DiCaprio love story—we mean the actual boat. Deemed as the “unsinkable ship”, this giant vessel docks itself in the port of every dealership, even though no one asked for it. However, history always repeats itself. Much like its predecessor, Margin Compression is sinking —fast. So what took down this dealership Goliath? The iceberg, known as Vehicle Personalization. By combating decreasing profits in cars sold, Vehicle Personalization can make a huge dent in Margin Compression. Big enough to sink any ship. 91% of an iceberg is under the water’s surface, this is just the tip of the Vehicle Personalization iceberg. Imagine what else it can do for your dealership, or you know...we could just tell you.

The Land Rover Defender is back in action, after a 20-year hiatus from the automotive market. It’s gearing up for a huge comeback, with more than 180 accessories being created for it. That's the most accessories made for a single vehicle in Land Rover history! A fully tricked out Defender can add over $30k to your car sale. Yeah, read that again. $30k! In 2019, Land Rover retailers using the Insignia System averaged $1,410 per accessory ordered, totaling over $2 million in accessory sales for the year. Andy Vine, Chairman of JLR U.S. Retailer Council, anticipates Defender accessory sales will be off the charts compared to previous years. This Spring is not the time to put accessories on the backburner. If your customer says no to the upgrade, you need to defend the Defender’s accessories—and we know just the way to do it.

Like the LL Cool J song says, “you’ve been here for years”. In the beginning, we all panicked. I mean how do you handle a pandemic and sell a car at the same time? It’s tough—not impossible. Dealerships nationwide have shown they’re still kicking. For a while it felt like we were kicking the bucket, but now dealerships are kicking ***! See the chart below for example. A lot of people are clicking on vehicle accessories through the Insignia Accessory System. By the end of May our numbers rose, after a nosedive in mid-March. Now views are higher than ever. Like the phoenix rising from the ashes, dealerships are making a comeback. Don't Call It A Comeback Didn’t we say not to call it a comeback? A comeback implies you stopped altogether. That's not the case here; dealerships nationwide are doubling down and it’s paying off. Some dealerships are slowly opening, while others are embracing online sales. Embrace your own comeback! Check out our System Only or Guided Programs now. Insignia has some great offers for our programs through its COVID-19 Response Relief page. Or, schedule a demo with us to revive your accessory sales today! Let Vehicle Personalization rejuvenate your dealer

Not a “Lot” of Spaces Left! Like any parking lot, the faster you claim your spot, the closer you’ll be to the action. In this case, your spot gets you closer to successfully selling accessories! After the remarkable success of our August promotion, we decided to extend the $499 Everything Program: an all inclusive, flat-rate price for all Insignia services. Already dealerships nationwide have seized this unprecedented opportunity to begin their accessory-selling journey—with every tool available to them. We’ll continue this highly sought-after promotion until all spots are filled. This is the one parking spot you want to pull into right away, because it won't be there when you come back!

If you had the opportunity to make more from every car sale, would you? Hopefully, your answer was an enthusiastic “yes, of course!” (or a sarcastic “duh”). Nevertheless, thousands of dealerships across the nation still turn a blind eye to a multi-billion dollar industry (that's right, a billion, with a “B”). ‘Where is this treasure trove of BaBillion sales coming from?’ you may ask. Simple--Vehicle Personalization. Adding accessories to the car sale is the cherry on top for both your dealership’s sales and your customer’s experience (that's a CSI booster, folks). Although Vehicle Personalization is a simple equation: accessories + vehicle sold = more money! Implementing a successful accessory process can be a...well, a process. Developing a sustainable, standard operating procedure in your sales department is not impossible. Managing the right process takes patience and persistence. Also, depending on your dealership, not every process is perfect for you. At this point, you might see numbers and questions flying around your head. Vehicle brands, sales volume, even your dealership location, play major roles in accessory success. Every dealership is different, yet they all can b